Added Value
By:M. Sherrington
Published on 2003-04-08 by Springer
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
This Book was ranked at 26 by Google Books for keyword 100 ideas for re.
Book ID of Added Value's Books is tJ6AD3QPa3oC, Book which was written byM. Sherringtonhave ETAG "Xsm82Qh62ek"
Book which was published by Springer since 2003-04-08 have ISBNs, ISBN 13 Code is 9780230513488 and ISBN 10 Code is 0230513484
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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
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